At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers' lives. We surveyed nearly 10,000 customers in the United States on 400+ brands, across 27 industries, to develop the first customer-based brand relevance ranking index.
Relevant brands make bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely new categories and markets. And they do it while remaining unwaveringly authentic to who they are. Those companies that have built relentlessly relevant brands generally have four common characteristics:
- Customer Obsessed: Brands we can't imagine living without
- Ruthlessly Pragmatic: Brands we depend on.
- Distinctively Inspired: Brands that inspire us.
- Pervasively Innovative: Brands that consistently innovate.
We'd love to continue the dialogue or sit down and talk about how you too can build a relentlessly relevant brand. Contact us today.
For media inquiries, please contact Amanda Nizzere at Prophet.