Inaugural Prophet Brand Relevance Index™


At Prophet, we believe that the strongest brands are the ones that are relentlessly relevant and making a difference in consumers' lives. We surveyed nearly 10,000 customers in the United States on 400+ brands, across 27 industries, to develop the first customer-based brand relevance ranking index.

Relevant brands make bold moves that amaze customers, push competitors out of consideration, and – at times – define entirely new categories and markets. And they do it while remaining unwaveringly authentic to who they are. Those companies that have built relentlessly relevant brands generally have four common characteristics:

  • Customer Obsessed: Brands we can't imagine living without
  • Ruthlessly Pragmatic: Brands we depend on.
  • Distinctively Inspired: Brands that inspire us.
  • Pervasively Innovative: Brands that consistently innovate.

We'd love to continue the dialogue or sit down and talk about how you too can build a relentlessly relevant brand. Contact us today.

For media inquiries, please contact Amanda Nizzere at Prophet.

Download Report.

Download a free copy of the Prophet Brand Relevance Index™ today.

About Prophet 

Prophet is a consultancy that helps clients find better ways to grow by focusing on three important areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force in their business. We operate differently than other consultancies, blending insight, strategy and creativity with an optimistic yet pragmatic approach. We have partnered with some of the world’s most successful companies, including Electrolux, T-Mobile, UBS, Gatorade and GE. With nine global offices and more than 350 experts in marketing, innovation, digital and design, we are able to bring together the right people with the right experience to solve our clients’ business challenges.